Trueffect Blog

With Data Becoming A Currency, Brands Need to Sharpen Their Analytics Skills

Posted by Ana Neumann on Thu, May 28, 2015 @ 12:52 PM



We’re back on the pages of AdExchanger with our latest byline: With Data Becoming a Currency, Brands Need to Sharpen Their Analytics Skills. The piece focuses on how critical clean data sets are to the overall marketing funnel, the use of First-Party data, leveraging small data sets and the importance of training teams who hone in on this data and use it as a valuable, competitive asset. Read on below: 


"Data has become the modern-day currency for brands to maintain a competitive advantage. As a result, brands have increasingly built entire infrastructures – a combination of people, processes and technology – to support an ecosystem of data that will yield valuable insights. The hope is to build better initiatives, drive better targeting and enhance consumer engagement."





Check out the full article on AdExchanger.


Ana Neumann
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