Keep your impression count in-line and help prevent discrepancies by implementing Cache Busters. Cache busting is a way to dynamically populate a random number (usually a time stamp) to prevent system caching. This action makes all the URL ad calls unique and not duplicated. We should ask and ensure all publishers are implementing Cache Busting macros in all Trueffect ad-tags.
What Does a Cache-Buster Do?
Cache busting maximizes publisher inventory, keeps the value and meaning of an impression constant and helps minimize discrepancies between publisher and advertiser delivery reports.Read More