Trueffect Blog

Third Party Cookies Spared by Firefox. For Now.

Posted by Tim Mayer on Thu, May 16, 2013 @ 04:33 PM

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Topics: First-Party Data, Third Party cookies, Trueffect, Ad Tech, Firefox, iMedia Connection

Ad Tech’s Got a Business Model Problem – True Story!

Posted by Martin Smith on Fri, May 10, 2013 @ 03:18 PM

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Topics: First-Party Data, Third Party cookies, Trueffect, Ad Tech, Firefox, Digiday

Firefox Version 22 to Start Blocking Third Party Cookies

Posted by Tim Mayer on Tue, Feb 26, 2013 @ 05:19 PM

Trueffect employees spoke out twice today and were published in Adotas on their perspective on the privacy changes that Firefox is making in their release due out this spring namely Version 22 whose key change is not accepting third party cookies.

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Topics: First-Party Data, Third Party cookies, Trueffect, Firefox, privacy

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