My hero Joanna Lord is our next speaker. I want to be her when I grow up.
As marketers, we need to own, shape and share brands.
What is “Brand”?
It used to just be the trademark – that wasn’t in the marketing camp.
Then it became “The Brand” – more marketing oriented but still something separate.
Today the brand is everything: it’s all the messages, the look and feel, the products and the people.
Fact: 459 of the original fortune 500 companies are no longer in business today. You must adapt or die.Read More