Trueffect Blog

The Future of a Brand - Live from SMX East

Posted by Susan Esparza on Tue, Sep 30, 2014 @ 03:01 PM

My hero Joanna Lord is our next speaker. I want to be her when I grow up.

As marketers, we need to own, shape and share brands.

What is “Brand”?

It used to just be the trademark – that wasn’t in the marketing camp.

Then it became “The Brand” – more marketing oriented but still something separate.

Today the brand is everything: it’s all the messages, the look and feel, the products and the people.

Fact: 459 of the original fortune 500 companies are no longer in business today. You must adapt or die.

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Topics: Branding, SMX

SMX East Summit - NYC - Live Blog Updates Right Here...

Posted by Susan Esparza on Tue, Sep 30, 2014 @ 10:20 AM


Good morning and welcome to SMX East! This week we have a team a team at the event liveblogging sessions and our very own CMO, Tim Mayer, will be speaking, participating as a panelist as well as a moderator. Miss a session? Check back here and we’ve likely covered it for you.

For the event we’re going to be mostly in the Summit track, liveblogging here and providing additional coverage over at Marketingland. 

Because this is a search conference, most of this will be search marketing focused. However, we’re firmly of the belief that online marketing should be holistic so we’re going outside of our display comfort zone to give you a broader view. And who knows, there may be some insights for display in here too. (Spoiler alert, there definitely are.)

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Topics: Branding, SMX, Data, Search

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