Attending the SMX conference this week I sat in on “Meet the Search Engines” a panel that I used to be a speaker on representing Inktomi, Fast, Overture and Yahoo for many years along with Matt and others. Here are my takeaways:
Themes this year for Google:
1) Mobile- more of web using mobile and you should make your site accessible and optimized for mobile viewing
2) SSL- Encourage all sites to use SSL so user’s privacy can be protected
Next Gen Panda:
Google will be launching a next Generation Panda which will be a softer and milder panda and is aimed to help small businesses not get sucked into Panda penalties.
Google is going to continue to crack down on link networks. Next week they will be banning a German, Polish and Spanish Link Networks as well as a well known guest blog network in the US.
Google is going to reinvigorate their Webmaster academy and focus on helping newbie webmasters and multi-channel marketers (AKA as people that don't spend their whole day focused on SEO.
IE8 Traffic Drop
Webmasters will see traffic coming from IE8 drop for the next 2-3 weeks as Google typically supports the last two versions of browsers.
Google is happy with the way Google is protecting the keywords in organic results