Team Trueffect attended the Digiday Retail Summit this week and a key takeaway for us at this event and others is the direct input and feedback we receive from marketers just like you. As part of our presence, we supported the Challenge Bar. It’s a simple concept... Marketers have the opportunity to post about the most pressing challenges they are facing today and then discuss them with our team in addition to their peers in a networking setting. Not surprisingly, two themes that continued to come up in our discussions were – cross channel measurement/attribution and data privacy.
Needless to say, when we read the latest article from MediaPost “Identifying Cross-Channel Audiences Key to Marketers in 2016”, it was no surprise to us. We’re no strangers to the growth that’s going on with leveraging first party data and more specifically, for informing audience development. The study went on to say that cross-channel is beating out programmatic as the top priority for marketers with 58% stating that it will command significant time and attention in 2016. Our early discussions certainly point to this. What are some of the challenges you are currently facing? Is cross-channel a key priority for you and your team in 2016? Share your thoughts in the comments below. And here’s the full article ICYMI: http://bit.ly/1JILyGV.