We’re busy closing out an exciting 2014 and our prep for getting in tip-top shape for 2015 has been in the works for months. As part of that, in our latest Marketing Land article we have tips for whipping your display efforts into shape for the new year. Not doing much currently on the display front? Well first of all, we can help. Secondly, these “best practices” apply across the board. This includes those Marketers who have a deep investment in this channel or those who are just starting out.
Take a look:
"2015 is racing toward us all, and it’s worth taking a few minutes to think about how you’re going to improve your display efforts when the ball drops on New Year’s Eve.
Inspired by common personal resolutions, here are five ways to make 2015 your best year ever.
1. Get In Shape
Is your display advertising slacking and weak? Do you want to make your campaigns lean, mean and green(back)-friendly?
Then it’s time to get an ad server, friends. Ad servers manage inventory, target demographics and provide reports on how well your campaigns are performing.
All ad servers are not created equal and finding the right one means being honest about what your display efforts require. Some people need Curves, some need Cross-fit. It’s up to you to determine which is right.