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Nina Piccinini

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Identifying Cross Channel Audiences Key to Marketers in 2016

Posted by Nina Piccinini on Thu, Jan 28, 2016 @ 01:12 PM

mediapostlogo.pngTeam Trueffect attended the Digiday Retail Summit this week and a key takeaway for us at this event and others is the direct input and feedback we receive from marketers just like you. As part of our presence, we supported the Challenge Bar. It’s a simple concept... Marketers have the opportunity to post about the most pressing challenges they are facing today and then discuss them with our team in addition to their peers in a networking setting.  Not surprisingly, two themes that continued to come up in our discussions were – cross channel measurement/attribution and data privacy

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Think Small: Why Big Data Isn't For Everyone

Posted by Nina Piccinini on Tue, Jan 6, 2015 @ 09:45 AM

adage-logoA topic all too familiar to marketers around the globe – Big Data. In Ad Age today, our Chief Product Officer Jeff Hassemer shares why big data may not be for everyone and how marketers can use “small data” to better target customers. And while he’s at it, he’ll also provide a nice handy dandy explanation of what exactly “small data” is to get you started ASAP. Here’s a snapshot:

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Topics: Ad Tech, Data

5 New Year's Resolutions for Display Advertising in 2015

Posted by Nina Piccinini on Thu, Dec 18, 2014 @ 10:06 AM

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We’re busy closing out an exciting 2014 and our prep for getting in tip-top shape for 2015 has been in the works for months. As part of that, in our latest Marketing Land article we have tips for whipping your display efforts into shape for the new year. Not doing much currently on the display front? Well first of all, we can help. Secondly,  these “best practices” apply across the board. This includes those Marketers who have a deep investment in this channel or those who are just starting out.

Take a look:

"2015 is racing toward us all, and it’s worth taking a few minutes to think about how you’re going to improve your display efforts when the ball drops on New Year’s Eve.
 
Inspired by common personal resolutions, here are five ways to make 2015 your best year ever. 
 

1. Get In Shape

 
Is your display advertising slacking and weak? Do you want to make your campaigns lean, mean and green(back)-friendly?
 
Then it’s time to get an ad server, friends. Ad servers manage inventory, target demographics and provide reports on how well your campaigns are performing.
 
All ad servers are not created equal and finding the right one means being honest about what your display efforts require. Some people need Curves, some need Cross-fit. It’s up to you to determine which is right.
 
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Topics: Display

Trueffect Selected as a 2014 Red Herring Top 100 Global

Posted by Nina Piccinini on Tue, Dec 2, 2014 @ 11:17 AM

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Wow. What a year it has been for us here at Trueffect. So many new learnings, exciting new challenges, much time spent with current clients and new. It’s been awesome. I read something recently that said: “You have one month to finish the book of 2014, make the last chapter the best one.” Well we’re thrilled to be ending on this note and being named a Red Herring Top 100 Global Company for 2014. As we share below, this follows our Forbes, Inc. 500 and Red Herring North America wins earlier this year. It really is such an honor to be acknowledged for the work we love to do. And most importantly, we couldn’t have done it without the support of this great community. With that, we tip our hats and cheers to you and look forward to an amazing 2015!

 

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Wide Open Spaces – Revamping Trueffect.com

Posted by Nina Piccinini on Mon, Sep 22, 2014 @ 11:47 AM

If you haven’t taken a look around recently, you may have not noticed that Trueffect.com has a brand new look and feel. Websites, like creatives, have a burnout and we decided that it was time to give ours some fresh fuel. Our focus continues to be on YOU, the client, the visitor, the marketing rockstar. From top to bottom, the site has been redesigned to make it more informative, educational and easier to use.

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Swing over to the homepage and you’ll find a nice clean look that tells you exactly what you need to know - immediately. From our simplified navigation (which you can navigate via mobile also) to our featured blog posts section, it’s all about getting you what you need - up front and personal.

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Double the Content, Double the Fun – Trueffect articles in AdExchanger and MarketingLand Today

Posted by Nina Piccinini on Wed, Sep 10, 2014 @ 11:14 AM

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AdExchanger – our CMO, Tim Mayer, schools us on how CPG brands can target users similar to performance marketers and all it takes is a little loyalty. Here a snapshot:

"A new trend is emerging among CPG brands. They’ve started dipping their toes in the “loyalty program” pool, similar to what performance advertisers in verticals such as retail and travel services have been offering to their customers for years." Read On.

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New MediaPost Article from CPO Jeff Hassemer

Posted by Nina Piccinini on Wed, Aug 27, 2014 @ 11:28 AM

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Trueffect Chief Product Officer Jeff Hassemer is on the pages of MediaPost today with a new article, Attribution and The Rise of Data-Driven Marketing. Jeff covers off on how although data-driven marketing generally results in increasing customer engagement, many marketers find it difficult to modify existing attribution methodologies. Jeff argues that in order to make this switch succussfully, you have to get back to five main fundamentals:

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Ad Age Article - Trueffect CEO Finn Faldi - A New Addition to the C-Suite:Chief Programmatic Officer

Posted by Nina Piccinini on Thu, Aug 21, 2014 @ 03:06 PM

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Our very own Finn Faldi (President and CEO) is back on the pages of Ad Age with his latest article -  A New Addition to the C-Suite: Chief Programmatic Officer. Excerpt below and then jump on over to Ad Age for the complete article:

The New York Times, AOL,  Meredith and The Washington Post -- what do each of these media companies have in common? Within the past year, all have hired top executives as programmatic ad chiefs. Given that real-time bidding digital display ad spend is expected to grow another 38% in 2014 (after increasing 74% in 2013) and reach $9 billion in ad spend by 2017 (almost 30% of total digital display ad spend), it makes sense that these companies are investing senior-level resources to help embrace and monetize the massive opportunity.

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Inaugural Denver/Boulder Spark Meetup - Next Week at Trueffect HQs

Posted by Nina Piccinini on Tue, Aug 5, 2014 @ 10:31 AM

Next Wednesday, August 13th at 6:30 PM, Trueffect is sponsoring and hosting the inaugural meeting for the Boulder/Denver Spark meetup group. Spark is a fast and general engine for large-scale data processing and has become a popular component of the Apache Big Data ecosystem.

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Michael Oczkowski, the meetup organizer, will first be speaking with an introduction to Spark. In addition to sponsoring the meetup, our very own Josh Happoldt, a Senior Software Engineer here at Trueffect, will be speaking on the complexities of configuring a Spark cluster. 

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Ad Age Article - Trueffect CEO Finn Faldi - Retailers Don't Give Up Control of Your Data

Posted by Nina Piccinini on Tue, Jul 29, 2014 @ 09:50 AM

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Our CEO, Finn Faldi, graces the pages of Ad Age today with a thought provoking piece on retailers potentially becoming publishers and some possibly becoming agencies, too. In his latest article, Retailers Don’t Give Up Control of your Data, Finn covers off on the recent Walmart news where via Walmart Exchange (WMX), the company will begin buying its own media as well as third-party media for its suppliers. This could be the beginning of a large shift for those retailers who don’t want to (or have to) give up control of their data.

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