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Ana Neumann

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Why Cross-Channel Identification is Key to Successful Super Bowl Marketing

Posted by Ana Neumann on Fri, Feb 5, 2016 @ 12:12 PM

We are only two days away from Super Bowl 50! Team Trueffect is #UnitedinOrange and ready for our Broncos to bring home that Lombardi Trophy once again...


The world of marketing has changed significantly since the last time the Broncos won the Super Bowl. Long gone are the days of creating a memorable 30-second piece of content and calling it a day. Today, marketers are tasked with developing a cross-platform experience, loaded with ways for consumers to interact with their brand. 

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On-Site at AdExchanger's Industry Preview 2016!

Posted by Ana Neumann on Wed, Jan 20, 2016 @ 01:33 PM

ip16-sign-logo-244x2441.jpgCurious about the future of digital marketing technology and what to expect in 2016? Look no further! Our CEO Alex Yoder & EVP of Business Development Robert Hess are in New York at AdExchanger's Industry Preview this week and will be sharing all of the insights and predictions live! 

Be sure to follow us on Twitter @Trueffect_Tweet for full coverage of this exciting event. 

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Clients, We've Got News for You! Media Ocean Integration Update

Posted by Ana Neumann on Wed, Nov 4, 2015 @ 09:00 AM

Trueffect’s technology integration with Media Ocean’s digital media management platform, Prisma, provides clients like you access to seamless, end-to-end campaign planning, execution and optimization.

Here at Trueffect, we strive to constantly enhance our offerings based on your direct feedback. With this goal in mind, beginning next week we will be automatically migrating all customers using Prisma in conjunction with TruAdvertiser to the latest version of this technology integration. 

While this automatic migration will not cause any disruption or noticeable changes to your current workflow, it will provide the option to enable additional features currently available within Prisma.

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With Data Becoming A Currency, Brands Need to Sharpen Their Analytics Skills

Posted by Ana Neumann on Thu, May 28, 2015 @ 12:52 PM


We’re back on the pages of AdExchanger with our latest byline: With Data Becoming a Currency, Brands Need to Sharpen Their Analytics Skills. The piece focuses on how critical clean data sets are to the overall marketing funnel, the use of First-Party data, leveraging small data sets and the importance of training teams who hone in on this data and use it as a valuable, competitive asset. Read on below: 

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Important MSN & AdX SSL Changes

Posted by Ana Neumann on Mon, May 18, 2015 @ 04:41 PM

updateAlong with the ever-changing world of digital display, Trueffect wants to make sure all of our clients stay informed and up to date on the most recent changes to process and guidelines.

Do you currently buy media through AdX or MSN? If so, in June 2015, MSN and AdX will begin to only accept SSL-enabled ads; make sure to make the change sooner than later!

Check out the links below to learn more:


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AdExchanger: First-Party Data Will Transform The Internet of Things

Posted by Ana Neumann on Fri, Mar 20, 2015 @ 02:09 PM

Happy Friday! We've had a busy week of catching up after being out of the office last week for the 2015 Adobe Summit! The event provided great networking opportunities and even greater learnings. One of the hottest topics at the Summit this year was “The Internet of Things".


finfaldiddtToday in AdExchanger, our CEO Finn Faldi shares a similar experience from the Consumer Electronics Show earlier this year and more importantly, how First-Party technology will become core to the underlying infrastructure of IoT. 


Here’s a preview:

"The Internet of Things (IoT) exploded onto the tech scene last year and scored major attention at this year’s Consumer Electronics Show. The IoT market is huge, with a projected reach of $19 trillion by 2020.


There are practically limitless opportunities to harness the IoT to capture the hearts and minds of consumers in new ways. But what makes the IoT exciting is how suddenly every connected “thing” will have its own data ecosystem, including more streams of first-party data.

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Need DCO? We can help.

Posted by Ana Neumann on Thu, Mar 19, 2015 @ 02:07 PM

We hang our hat on our ability to deliver the right ad to the right person at the right time and we’re expanding that even further with our new DCO (dynamic creative optimization) functionality just announced today.

Our COO, Darryl LaRue put it best: ““DCO is a perfect complement to our portfolio of solutions and will provide a great opportunity for advertisers to increase campaign performance beyond the current success they’re experiencing today with our First-Party platform."

Read on for complete details or of you’d like to connect with our team to learn more, reach out NOW. 



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ROI vs. ROAS: Which is the Better Metric for Digital Advertisers?

Posted by Ana Neumann on Fri, Feb 13, 2015 @ 11:16 AM

Most marketers use ROI (Return on Investment) and ROAS (Return on Ad Spend) interchangeably without understanding the true business value of each. Today's digital marketing industry, in which users can be accessed through more channels and devices than ever before, has posed additional challenges. Have advertisers made the necessary adjustments to their metrics in order to optimize online campaigns?

In today's AdExchanger, our Chief Marketing Officer Tim Mayer outlines the differences between the two metrics and explains which will be most important to digital advertisers. Take a look:



“At a conference years ago, I heard Paul Ryan, Overture’s former chief technology officer, debate the benefits of optimizing to the return on investment (ROI) metric vs. the return on ad spend (ROAS) metric. In those days, many marketers optimized paid vs. organic search, and all marketers focused on acquiring leads from a single page – the search page. Ryan advocated the advertiser-centric ROAS metric, reasoning that just one conversion could yield a 100% ROI, but one conversion does not make a viable business.”


Read on for the full article


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What to Expect From Display Advertising in 2015

Posted by Ana Neumann on Mon, Jan 12, 2015 @ 11:06 AM

It's hard to believe we're almost two weeks into the new year! Looking back on the past year, 2014 was definitely the year of big data, mobile and programmatic. As for 2015, we once again expect to see significant and exciting new changes. Advertisers and agencies alike will need to shift their strategies and spend in order to adapt.


Looking ahead, we expect Identity Management, Small Data, and Expressed Data to be three broad-stroke trends that will significantly change the display advertising landscape in 2015. Here's a preview:


  1. Identity Management

Ad measurement became much more difficult in 2014 due to (1) the decline of third-party cookies, and (2) a large beahvioral shift in which consumers relied on multiple devices unlike ever before. This two factors led to great inaccuracies in crucial ad measurements such as reach, frequency and targeting. In order to solve this problem in 2015, we expect ad tech vendors to start providing identity management solutions that will both aggregate cookies into a single identity and in some cases, connect advertising touch points to a real-world identity.

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What's New - Right or Wrong - In Display Advertising

Posted by Ana Neumann on Mon, Oct 20, 2014 @ 11:09 AM

New articles from Trueffect in AdExchanger and MarketingLand take a look at the current trends in display:


AdExchanger – CMO Tim Mayer covers Facebook’s recent play with the relaunch of Atlas, and muses on how Google will react and what this means for online marketers.

"The Facebook announcement was a big step for Atlas. There are some significant advantages in its new solution, especially compared to its previous offering.


But take heed: Both Google and Facebook are moving toward a walled garden approach with their advertising."

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