Today in AdExchanger, our CEO Finn Faldi shares a similar experience from the Consumer Electronics Show earlier this year and more importantly, how First-Party technology will become core to the underlying infrastructure of IoT.
Here’s a preview:
"The Internet of Things (IoT) exploded onto the tech scene last year and scored major attention at this year’s Consumer Electronics Show. The IoT market is huge, with a projected reach of $19 trillion by 2020.
There are practically limitless opportunities to harness the IoT to capture the hearts and minds of consumers in new ways. But what makes the IoT exciting is how suddenly every connected “thing” will have its own data ecosystem, including more streams of first-party data.