Today, I'm live blogging from Pubcon Las Vegas, one of biggest digital marketing and online advertising conferences of the year. In between speaking and moderating, I will be trying to catch as many sessions as possible and will be recapping them all right here - stay tuned!
The first session I sat in on was Buyer Legends: The Executive Storyteller's Guide by Jeffrey Eisenberg.
Everyone wants just one thing. Just one thing? The one thing that if you do everything will fall into place with your business.
Everyone wants to accomplish something and there is pressure to do things on deadlines and not a lot of time to think and get things right. Processes are important if you want to do things over and over again and scale it.
The one thing that is needed is a business process and it is dead simple:
Buyer Legends is a business process that combines the emotional power of storytelling with hard data to open new opportunities, spot gaps and optimize sales and marketing.
Buyer legends communicate a brand story intent and critical touch point responsibilities within every level of the organization - from the boardroom to the stockroom.