Trueffect's First-Party Advertising Technology Blog

Ad Age Article - Trueffect CEO Finn Faldi - A New Addition to the C-Suite:Chief Programmatic Officer

Posted by Nina Piccinini on Thu, Aug 21, 2014 @ 03:06 PM


Our very own Finn Faldi (President and CEO) is back on the pages of Ad Age with his latest article -  A New Addition to the C-Suite: Chief Programmatic Officer. Excerpt below and then jump on over to Ad Age for the complete article:

The New York Times, AOL,  Meredith and The Washington Post -- what do each of these media companies have in common? Within the past year, all have hired top executives as programmatic ad chiefs. Given that real-time bidding digital display ad spend is expected to grow another 38% in 2014 (after increasing 74% in 2013) and reach $9 billion in ad spend by 2017 (almost 30% of total digital display ad spend), it makes sense that these companies are investing senior-level resources to help embrace and monetize the massive opportunity.

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Trueffect Makes the Inc 500 List!

Posted by Nina Piccinini on Wed, Aug 20, 2014 @ 11:21 AM


We're moving up! For the 2nd year in a row, we've made the Inc 500l5000 list and this year we've inched our way in to the Inc 500 (literally)! In case you've been hibernating for the last 33 years (yes, this award has been in play for that long), this is Inc's exclusive ranking of the nation's fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy—America’s independent entrepreneurs. Companies such as Yelp, Pandora, Timberland, Dell, Domino’s Pizza, LinkedIn, Zillow, and many other well-known names gained early exposure as members of the Inc. 500|5000.

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Thoughts from Tim Mayer on Ad ID, today in AdExchanger

Posted by Susan Esparza on Fri, Aug 15, 2014 @ 10:24 AM

Anyone who hasn’t been under a rock knows that cookies are under siege, most recently by the rising trend of ad ID solutions from all corners. Curious to know how the cookie versus ad ID battle is going to settle out? Not sure what to do when (spoiler alert) ad ID wins? Tim Mayer tackles the subject in today’s Data Driven Thinking article:


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Keeping Pace - New Report from Trueffect Improves Campaign Insights

Posted by Adam Hill on Mon, Aug 11, 2014 @ 10:11 AM

This week, Trueffect has a new tool in its belt. The campaign pacing report is a visual representation of a campaign’s ad spend to date which includes graphs and additional performance information that helps customers answer the question: " Am I on pace and will I hit my goals?"

Let’s hit the high points:

What does it do?

Campaign_StatusAt the beginning of the campaign, customers enter in their campaign budget information and Ad Placement details. The pacing report will then display a few different colors based on the campaign's delivery: Green means pacing is in line with the plan, orange and yellow means pacing might be a little out of sorts compared to the plan, and red means you might want to dig into additional layers of the pacing report to find out which partners you might want to get on the phone.


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Inaugural Denver/Boulder Spark Meetup - Next Week at Trueffect HQs

Posted by Dave Smelker on Tue, Aug 5, 2014 @ 10:31 AM

Next Wednesday, August 13th at 6:30 PM, Trueffect is sponsoring and hosting the inaugural meeting for the Boulder/Denver Spark meetup group. Spark is a fast and general engine for large-scale data processing and has become a popular component of the Apache Big Data ecosystem.


Michael Oczkowski, the meetup organizer, will first be speaking with an introduction to Spark. In addition to sponsoring the meetup, our very own Josh Happoldt, a Senior Software Engineer here at Trueffect, will be speaking on the complexities of configuring a Spark cluster. 

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Ad Age Article - Trueffect CEO Finn Faldi - Retailers Don't Give Up Control of Your Data

Posted by Nina Piccinini on Tue, Jul 29, 2014 @ 09:50 AM


Our CEO, Finn Faldi, graces the pages of Ad Age today with a thought provoking piece on retailers potentially becoming publishers and some possibly becoming agencies, too. In his latest article, Retailers Don’t Give Up Control of your Data, Finn covers off on the recent Walmart news where via Walmart Exchange (WMX), the company will begin buying its own media as well as third-party media for its suppliers. This could be the beginning of a large shift for those retailers who don’t want to (or have to) give up control of their data.

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MarketingLand Article - The Retargeting Trap: How Targeting Conversions Hurt ROI

Posted by Nina Piccinini on Mon, Jul 28, 2014 @ 10:12 AM


Our very own Susan Esparza and Content Strategist extraordinairre is back on the pages of MarketingLand with her latest article -  The Retargeting Trap: How Targeting Conversions Hurt ROI. Excerpt below and then jump on over to MarketingLand for the full article:

Data are wonderful things. Properly applied, data can provide insights into where to trim budget and where to increase it. Data will indicate what’s working versus what’s not, what’s a signal versus what’s an outlier. And, data help to determine the proper media mix for the overall campaign strategy.

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Top Tips: The Next Step

Posted by Kendall Russell on Thu, Jul 24, 2014 @ 12:17 PM


Last time, our Top Tip was: don’t forget the little things and take every opportunity to look good. Since then, you should have been reviewing your campaign delivery daily, checking for errors that would lead to disaster down the line. 

Now it’s time to take the next step by using those checks to find insights and regularly verify setup. You’re already checking your campaigns, so here’s how to make those checks really count:

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“A Crushing It Company” – we love starting out our Tuesday’s like this…

Posted by Nina Piccinini on Tue, Jul 22, 2014 @ 12:51 PM

Today we were recognized by 9News, the NBC affiliate here in Denver, for their “Tech Tuesday” piece as a company who is “Crushing It!” We couldn’t be more thrilled by this recognition and you can view the entire video segment below:


Read More Finds New Connections with Trueffect

Posted by Nina Piccinini on Thu, Jul 17, 2014 @ 09:30 AM

TE_Ancestry is great at helping people discover facts and family throughout history, whether through their geneology service or their celebrity show Who Do You Think You Are? But finding new customers online is a challenge even for this stellar detective.

In order to make the most of their media budget, handles much of their online efforts in-house and we’re proud to be a part of that effort. Using Trueffect’s first-party technology, was able to prove value and discover better ways to market to prospects and to improve display as a retention strategy.

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